Why it works
A Real Place is based on the most tried and tested form of communication there is – face-to-face conversation. Ultimately – it’s just a small group of people talking to each other – something we all know how to do – because humans have been doing it since we first sat around fires.
The technology needed to build a Real Place – electronic display screens – have been around for over fifty years – but it will take time to create exactly the right look and feel. Designing the forum of the future is one of our most exciting challenges.
People come to a Real Place specifically because they want to talk to each other. Our platform makes it easy and natural for them to do that. Most of us would find it difficult – to approach strangers in a public place, such as a bar – to start a conversation about any subject! The discussion signs make it possible to decide which groups you want to join – and who you want to talk to.
We have run many Real Place test forums with university students – using paper signs. It always works well – because it’s simple and intuitive.
The Real Place platform gives people the freedom to talk to each other – and it creates a structure for them to do it. That’s exactly what social media platforms like Facebook do too.