A WORLD FIRST
A Real Place is the world’s first platform for face-to-face communication.
It is protected by US Patent 7111244, UK Patent 2349263 and registered design.
WHERE CAN I FIND A REAL PLACE
Real Place installations will be built in coffee shops, conference and convention centers, night clubs and nightlife venues.
Our Licenced Business Partners
Conferences and Conventions
No one will sit in boring conferences when they can network freely in a Real Place. Face-to-face business networking will become the preferred option.
Nightclubs & Nightlife Businesses
Conversation will be the next big thing – interesting conversations running late into the night. Our platform will re-invent nightclubs and nightlife venues.
Expert Networking Forums
Experts can talk to who they want – about what they want – using our purpose-built networking platform. First choice for Medicine, Science & Technology.
Daytime Café Forums
Social networking events – a new revenue stream for coffee shops and cafes.
Food & Drink Sales
The real place platform will drive customers to your business – increasing sales and margins.
Commissioned Events: Community Forums, Public Consultations
Making local and national government more democratic and more efficient in meeting citizens needs.
STRATEGY AND CORE BUSINESS MODEL
Strategy 1: Offer what’s unique and valuable – which only we can do – because of our intellectual property rights.
➢ License the patented Real Place technology to nightlife businesses, coffee shops and convention centers.
➢ License the Real Place brand and the patented method of doing business
➢ Give our license partners a new revenue stream by charging customers for our networking service.
➢ Increase utilization and profit margins for our business partners.
➢ Take a share of our License partners increased revenue through our licensing fees.
Strategy 2: When a Real Place becomes real – the brand will go viral
➢ Growth will accelerate virally once the first Real Place installations have been built and people find out about it.
➢ 32 million people who want a real meeting place will see there are no other places to go. The Real Place brand will become synonymous with the concept.
Strategy 3: Create mutual synergy with online Social Media.
People find out what’s being discussed online and arrange to meet in-person in a Real Place. A Real Place will extend the Internet into physical space.
Strategy 4: Build a network of registered Real Place users – ‘Real People’.
When users experience real social connection, it will be impossible to go back to purely ‘electronic’ social media.
Strategy 5: Act with integrity towards our customers and respect their privacy.
A Real Place will not capture – or sell any personal data – or track our customers – as social media companies do. Nor will we rely on adverts to monetise our platform. Like other real-world businesses we will use the honest method of charging our customers for the service we provide.
FIRST CHOICE IN NEW & EXISTING MARKETS
A Real Place will be first choice for customers, in each of the sectors that it operates by providing new and enhanced services. Additionally, it will create new markets by providing services in areas of unmet demand.
A Real Place delivery
A Real Place delivery
CONVENTIONS & BUSINESS NETWORKING
Convention centers are a growth area but they have no technology to support face-to-face networking. The Real Place platform will provide a powerful USP and a new revenue stream.
NIGHTCLUBS & NIGHT LIFE VENUES
Nightclubs and night life venues are struggling and urgently in need of re-invention. They are in crisis with falling revenues as younger customers desert them – interestingly because they can’t talk to each other. Women particularly dislike these establishments – and these are exactly the demographics of the people who like the Real Place concept the most.
See analysis here »
Our preferred model is franchising the Real Place IP and brand to these businesses with joint operation of showcase installations.
SYNERGY WITH SOCIAL MEDIA
A Real Place will add value to Social Media by giving access to a whole new dimension: Real social interaction.
People find out what’s being discussed online and arrange to meet in-person in a Real Place. People will be free to use smartphones while talking – as normal! Blogs, tweets and audio can be recorded live. Trending topics can be discussed in A Real Place and concurrently online. A Real Place will extend the Internet into physical space.